Privacy Policy
This Privacy Policy explains how Edit the Era ("Edit the Era," "we," "us," or "our") collects, uses, shares, and protects information when you visit edittheera.com, make a purchase, contact us, or otherwise interact with our website and services. By using our website, you acknowledge the practices described in this Privacy Policy.
Information We Collect
We may collect information that you provide directly to us, including:
- Name
- Billing and shipping address
- Email address
- Telephone number
- Order and purchase information
- Account information, if you create an account
- Messages or information you provide when contacting us
- Marketing preferences
When you make a purchase, payment information is processed by our payment providers. Edit the Era does not typically receive or store your complete credit or debit card number.
We may also automatically collect certain information when you visit our website, including:
- IP address
- Browser type
- Device information
- Operating system
- Pages viewed
- Referring websites
- Approximate location based on IP address
- Website interactions
- Cookies and similar technologies
How We Use Your Information
We may use personal information to:
- Process and fulfill orders
- Arrange shipping and delivery
- Process payments and refunds
- Communicate with you about an order
- Respond to questions or customer service requests
- Maintain and improve our website
- Prevent fraud, misuse, or security issues
- Understand how customers use our website
- Comply with legal, tax, accounting, and regulatory obligations
- Send marketing communications when permitted by law and based on your preferences
We do not sell products based on sensitive personal information.
Shopify
Our online store is hosted through Shopify. Shopify provides the ecommerce platform that allows us to sell products and services to you. As part of providing those services, Shopify may collect and process personal information. Shopify's handling of information is governed by its own privacy practices and policies.
Payments
Payments may be processed through Shopify Payments or other third-party payment providers offered at checkout. These providers may collect payment information directly and process it according to their own privacy policies and security standards. We generally do not have access to your full payment card information.
Cookies & Similar Technologies
Our website may use cookies, pixels, tags, and similar technologies. These technologies may be used to:
- Keep the website functioning properly
- Remember your preferences
- Maintain shopping cart functionality
- Understand website traffic and usage
- Measure the performance of marketing efforts
- Help prevent fraud
- Provide more relevant advertising when applicable
You may be able to control or disable cookies through your browser settings. Disabling certain cookies may affect how some portions of the website function. Where required by law, we may provide additional choices regarding cookies and tracking technologies.
Analytics
We may use Shopify analytics and other analytics providers to understand how visitors interact with our website. Analytics information may include pages viewed, traffic sources, device information, general geographic information, and interactions with the website. We use this information to improve the shopping experience, understand customer interests, and evaluate website performance.
Advertising & Social Media
We may use advertising or social media platforms, such as Instagram, Facebook, Pinterest, Google, or similar services, to promote Edit the Era. These services may use cookies, pixels, or similar technologies to measure advertising performance and understand interactions with our website. Third-party platforms may process information according to their own privacy policies.
Email Marketing
If you sign up for our email list or otherwise consent to receive marketing messages, we may send you information about:
- New arrivals
- Product drops
- Special collections
- Promotions
- Events
- Edit the Era news
You may unsubscribe from marketing emails at any time by using the unsubscribe link included in the email. Unsubscribing from marketing emails will not prevent us from sending necessary transactional messages related to your orders.
How We Share Information
We may share personal information with third parties when necessary to operate our business, including:
- Shopify
- Payment processors
- Shipping and delivery providers
- Website hosting and technology providers
- Email marketing platforms
- Analytics providers
- Advertising and social media platforms
- Fraud prevention and security providers
- Professional advisers such as accountants, attorneys, or consultants
We may also disclose information when required to comply with applicable law, legal process, court orders, government requests, or to protect the rights, property, or safety of Edit the Era or others. We do not share personal information with third parties solely so they can independently market unrelated products or services to you unless you have consented or applicable law permits it.
Data Retention
We may retain personal information for as long as reasonably necessary to:
- Fulfill the purposes described in this Privacy Policy
- Maintain business and transaction records
- Meet tax and accounting requirements
- Resolve disputes
- Prevent fraud
- Enforce agreements
- Comply with applicable law
Retention periods may vary depending on the type of information involved.
Data Security
We take reasonable administrative, technical, and organizational measures intended to protect personal information. However, no method of transmission over the internet or electronic storage system can be guaranteed to be completely secure.
Marketing Choices
You may opt out of promotional emails at any time using the unsubscribe link contained in the message. You may also adjust certain advertising or cookie preferences through your browser or device settings.
Third-Party Websites
Our website may contain links to websites or platforms that are operated by third parties. We are not responsible for the privacy practices, security, or content of third-party websites. We encourage you to review the privacy policies of any third-party services you use.
Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our business practices, technology, legal requirements, or services. Any changes will be posted on this page, and the "Last Updated" date will be revised accordingly.
Contact Us
If you have questions about this Privacy Policy or would like to submit a privacy-related request, please contact:
Edit the Era
Website: edittheera.com
Email: hannah@edittheera.com
Curated vintage for every chapter.